PESTLE Analysis

PESTEL analysis consists of political, economic, social, technological, environmental, and legal factors. Firstly, political factors indicate that Qatar is among the most stable governments and has a good relationship with most countries across the globe. However, the country has some territorial tension with neighbors like Bahrain (Pavlik et al., 2019). Secondly, Qatar is growing economically, which is a positive aspect of the business. However, the ongoing COVID-19 pandemic has a negative impact on businesses’ performance in the transport sector. Secondly, socially, despite being predominantly Muslim, the country is growing to be cosmopolitan. Thirdly, the country has advanced technology. For example, many people have internet access. Fourthly, the Qatar government is taking part in environmental protection. Fifthly, Qatar has laws and regulations that support the performance of organizations (Pavlik et al., 2019).

Triggers of Change at NAKILAT

There are several internal triggers and external triggers of change for the organization. Some of the internal drivers of change are employee turnover, digital disruption, and cyber-security. Nakilat is responsible for these changes because they are caused by internal decisions made by leaders and managers. For example, the loss of employees in the organization can be a result of poor management. Some of the external drivers are the growing need to make Qatar environmentally friendly and the ongoing COVID-19 pandemic that has adversely impacted the company. External forces cause the changes, and the organization may not have control over them.

The Changes of Nakilat

Expansion

One of the changes introduced by Nakilat is expansion through mergers and joint ventures. The company has entered several joint ventures with other organizations to improve its operations. The main aim of the change is to enhance its productivity (Andreadis, 2019). In other words, Nakilat intends to ensure that it succeeds by achieving its objectives. Due to intense competition in the supply chain industry, expansion is a strategic action. In addition, the change was introduced to increase the company’s market share. As a result, two or more organizations can share ideas and increase their performance.

Improvement of Employee Performance

The other change introduced by Nakilat is the enhancement of employee performance. Firstly, the organization has adopted various measures geared towards lowering employee turnover. The main goal is to make sure that staff do not leave the organization unnecessarily. Secondly, Nakilat inspires its employees to participate in the major decision-making process. This is an initiative intended to make them feel valued and respected. Normally, employees become satisfied and happy when engaged in major operations. Thirdly, they have introduced safety measures to safeguard the well-being of employees.

Environmental Sustainability

Environmental sustainability is among the most important strategies in corporate social responsibility. It is about responsible interaction with the planet to preserve natural resources and prevent harming future generations’ access to basic needs. This is one of the changes that Nakilat embraced to ensure that it follows the initiatives established (Voyages, 2021). In addition, the organization is influenced by the need to make sure that it supports the countries’ goal of becoming carbon-free.

Change Management Models

Kurt Lewin change model

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